Zetteria and Eataly launch seasonal limited-time food promotions in Japan

Various food service providers in Japan are launching seasonal and regional limited-time menus.

Zetteria has launched the first phase of its ‘Moon Viewing Burger Fair,’ featuring seven seasonal items available at approximately 270 locations through mid-September. The lineup includes the ‘Zekpin Moon Viewing Burger,’ which uses 100% beef patties and house-made eggs, as well as a shrimp-based ‘Moon Viewing Shrimp Burger.’ Options range from single to triple patty versions.

Meanwhile, Eataly is hosting a ‘Vacanze a Miyazaki’ promotion across five domestic locations, including Ginza and Harajuku, running until September 15. The campaign highlights ingredients from Miyazaki Prefecture, specifically focusing on the ‘Hebesu’ citrus fruit from Hyuga City. The menu features premium burgers made with Miyazaki chicken or beef, designed to be enhanced by squeezing fresh Hebesu juice over them to balance richness with acidity.