Zhang Dayi e-commerce influencer scandal involving Taobao chairman

Zhang Dayi, a prominent influencer in China's e-commerce sector, has been at the center of a significant personal scandal involving Jiang Fan, the former chairman of Taobao and a high-ranking executive at Alibaba.

Originally a fashion model and a key figure for Ruhan Holdings, Zhang rose to fame as a top livestreaming KOL on Taobao. However, her career was heavily impacted by rumors of a secret relationship with Jiang Fan that began in late 2018. The situation escalated in 2020 when Jiang's wife, Dong Hua Hua, publicly addressed the affair on social media, leading to widespread controversy within the Chinese business and social media landscapes.

Since the scandal, Zhang's life has shifted; she married into a real estate business family and has since had children.