Zhejiang Province launches tourism promotion center in Dubai

Zhejiang Province has officially launched its Culture and Tourism Middle East Promotion Center in Dubai. The new platform is designed to strengthen cultural, tourism, and business ties between Zhejiang and the United Arab Emirates, as well as the broader Middle East region.

Hosted by the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, the launch event included over 60 representatives from sectors such as tourism, business, and education from the UAE, Saudi Arabia, and other Middle Eastern markets. The center aims to serve as a long-term bridge for destination marketing, industry engagement, and business collaboration.

During the event, Zhejiang tourism enterprises showcased various offerings, including cultural heritage, scenic landscapes, and its modern technology and innovation ecosystem. Curated itineraries were presented to cater to Middle Eastern travelers interested in ecological leisure, business travel, and technological discovery. A UAE business delegation is expected to visit Zhejiang by the end of 2026 to focus on research regarding digital tourism.