Zhejiang small manufacturers undergo generational leadership shift

A new generation of entrepreneurs is taking over small-scale manufacturing businesses in Zhejiang, China, implementing modern management practices to modernize traditional industries. These ‘second-generation’ owners are shifting focus from simple OEM production to brand building and high-value services.

Key changes include adopting AI and short-video marketing, introducing professional managers, and improving workplace culture through benefits like two-day weekends and recreational facilities such as e-sports rooms. This generational shift aims to address the challenges of international trade volatility and cooling consumer markets by increasing efficiency and product value.