ZinZin celebrates 20 years in the Vietnamese beverage market

The fruit milk drink brand ZinZin is marking its 20th anniversary since its debut in the Vietnamese market in 2006. Originally launched in 110ml containers, the product has expanded its volume to 180ml and now offers four flavors: orange, strawberry, grape, and blueberry.

Managed by Morinaga Nutritional Foods Vietnam (MNFV), the brand has seen significant consumption, with sales data from 2015 to August 2024 indicating that total volume sold has exceeded 11 million cartons across all flavors and sizes. The brand has evolved its packaging, including the 2018 introduction of smart leaf-edge technology, and utilizes Tetra Pak sterilization technology from Sweden for production.

ZinZin has maintained brand recognition through its long-standing advertising jingle, “Bay cao nào, nhảy cao nào…”. MNFV reports that many current parents who grew up consuming the product are now purchasing it for their own children, creating a multi-generational consumer base.