Zong and L’Oréal Pakistan win multiple Dragons of Asia awards

Major companies in Pakistan have received significant recognition at the Dragons of Asia 2026 awards for digital innovation and marketing excellence.

Zong, a leading technology services enterprise backed by China Mobile, won five awards, including two Gold, one Bronze, and two Black Dragon Awards. The company was recognized for its 5G Launch and ‘Aisa Hai Future’ campaigns, which aimed to demonstrate the practical benefits of 5G technology and support Pakistan’s digital transformation goals.

L’Oréal Pakistan secured eight awards, including one Gold, two Silver, and five Black Dragons. Key achievements included the LOREALISTAR platform, a gamified community for the creator economy that activated over 6,000 creators, and a scalp care education initiative by L’Oréal Paris Elvive that set a Guinness World Record. The awards highlight the company’s focus on digital engagement, consumer education, and creator advocacy.