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[BUSINESS] · Spain, United Kingdom · 4 sources

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Zontes and Triumph expand motorcycle market segments

The motorcycle industry is seeing significant shifts as manufacturers target new market segments. Zontes has reported substantial commercial growth in Spain, with over 22,500 units registered in the first eight months of the year, representing a 74.5% year-on-year increase. To move beyond entry-level models, the brand has introduced the 703T, a sport-touring model designed to compete with established brands like BMW, Honda, and Yamaha.

Meanwhile, Triumph is testing a prototype of its upcoming 2027 Tiger 1200 Pro maxitrail. The model is currently undergoing an 18,000-mile global expedition led by Dakar Rally winner Sam Sunderland. Technical observations of the prototype reveal a redesigned front end featuring a single LED headlight and the integration of a front radar sensor, which will enable an advanced adaptive cruise control system to complement the existing rear radar.

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Sam Sunderland · Triumph · Zontes