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[BUSINESS] · United Kingdom · 5 sources

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Zoopla survey: 44% of UK homeowners conduct property research in secret

property research homeowners real estate market Zoopla survey UK housing

A survey commissioned by Zoopla reveals that 44% of UK homeowners living with other adults have conducted property-related research in secret. This includes browsing listings, checking current home values, and researching new areas or affordability without informing their household members.

Among those planning to move within one to three years, 72% have taken such actions privately. Specific behaviors include 27% secretly browsing listings and 21% checking their current home's value. In some cases, 2% of respondents even made property offers without notifying their cohabitants.

Research indicates that Londoners engage in private property research at the highest rate (62%), while Scotland shows the lowest (31%). The study, which surveyed 2,000 people across the UK, also noted that many individuals conduct these searches in common spaces, such as while watching television with housemates, or during commutes and work hours.

Entities

London · Opinium · Richard Donnell · United Kingdom · Zoopla

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] 21% of homeowners checked the value of their current home privately.
  • [● 2 SOURCES] 36% of secret property browsers searched while watching television with housemates. www.independent.co.uk · www.standard.co.uk
  • [● 3 SOURCES] 44% of homeowners living with other adults have conducted property research in secret. www.independent.co.uk · www.standard.co.uk
  • [○ 1 SOURCE] 2% of homeowners made a property offer without informing their household.
  • [○ 1 SOURCE] 72% of those considering buying within one to three years have taken property-related action privately.
  • [○ 1 SOURCE] 27% of homeowners secretly browsed property listings.
  • [○ 1 SOURCE] London recorded the highest level of private property research at 62%.
  • [● 2 SOURCES] The survey of 2,000 UK residents was conducted in September. www.independent.co.uk · www.standard.co.uk

Sources

44% der britischen Hauseigentümer suchen heimlich Immobilienwerte und Angebote [www.it-boltwise.de]
44% of UK homeowners research property moves in secret [www.propertywire.com]
61% of homeowners prefer to improve existing homes rather than move, data finds [theintermediary.co.uk]
44% of homeowners are property ‘traitors’ researching homes in secret – survey [www.independent.co.uk]
44% of homeowners are property ‘traitors’ researching homes in secret – survey [www.standard.co.uk]