ZOZO launches AI-powered fashion diagnosis and virtual try-on feature

ZOZO has launched a new feature called ‘Niau Room by ZOZO’ within its fashion coordination app, WEAR by ZOZO. The service utilizes proprietary data and artificial intelligence to provide a comprehensive digital experience for finding styles that suit individual users.

The feature digitizes the experience previously offered at ZOZO’s physical ‘niaulab by ZOZO’ locations. It includes a ‘Fashion Core Diagnosis’ that categorizes users into one of 28 types based on genre, body shape concerns, desired impressions, and stylistic nuances. The system provides personalized outfit suggestions, explanations for why certain items are recommended, and virtual try-ons using generative AI.

Items suggested through the app can be purchased directly via ZOZOTOWN. Following a launch event, user surveys indicated high satisfaction, with over 92% of respondents finding the outfit suggestions helpful and a significant majority noting that the virtual try-on feature increased their desire to purchase clothing.