ZOZOTOWN announces new collaborations and premium fashion launches

ZOZOTOWN is launching several specialized product lines and collaborations. The platform will offer exclusive items from the media mix project ‘IDOLiSH7’, featuring the idol group ‘ŹOOĻ’. These items, including apparel and character goods, are scheduled for pre-order starting October 20.

Additionally, ZOZO has renewed its collaboration with the professional mahjong league ‘M League’. Starting October 16, the platform will sell 23 types of apparel and accessories, including items supervised by professional players Takaharu Oi, Akari Date, and Yu Suzuki.

In the sustainable fashion sector, Cross Plus Corporation is expanding its ‘for/c’ brand with the launch of its premium line, ‘for/c p. m’. The line, which focuses on elegant one-tone styles and high-quality materials like yak wool, began its full release on October 13 via Rakuten and ZOZOTOWN.