ZPR Media to increase radio advertising rates in September

ZPR Media Group will increase advertising rates across its radio stations starting September 14, 2026. The price adjustments affect Radio Eska, Eska Rock, and Radio Vox FM, as well as the Total Time package, which bundles all stations within the group.

According to the group, the average price increase for the Total Time package will be 3.8 percent. Specific station increases include 1.5 percent for Radio Eska, 8.6 percent for Eska Rock, and 3.4 percent for Radio Vox FM during the 6:00 to 20:00 time slot.

Ewa Rosiewicz, President of Radio Eska SA and Time SA, stated that the changes result from an analysis of the radio and advertising markets. She noted that net advertiser spending on radio advertising was estimated to grow by approximately 8 percent in the first half of 2026. Rosiewicz also highlighted that Radio Vox FM has reached its highest market share in nine years.