Zurich Portugal names Fátima Lopes as new brand ambassador

Zurich Portugal has announced communicator Fátima Lopes as its new brand ambassador. The partnership aims to increase public awareness regarding protection, prevention, and future planning.

Lopes will represent the insurer in various communication initiatives focusing on topics such as financial protection, retirement preparation, and the challenges posed by climate change. She joins Olympic judoka Patrícia Sampaio, who is also a brand ambassador for the company.

Emília Sanches, Marketing Director at Zurich Portugal, stated that Lopes was chosen for her ability to communicate relevant themes authentically and closely. This announcement coincides with the third wave of the brand's ‘Cuidamos’ campaign, which runs until October 18.