Zwift launches Zwift+ subscription with virtual coach and video routes

Zwift has introduced a new premium subscription tier called Zwift+, which integrates two primary features: Zwift Coach and Zwift Video. The Zwift Coach service provides adaptive, personalized training plans based on a user's experience, goals, and availability. It utilizes a model combining scientific research with anonymized data from millions of riders to adjust schedules if a user misses a session or changes their activity.

Zwift Video allows users to ride through real-world locations via high-definition video. At launch, the service includes 21 routes spanning 385 kilometers across six countries, including locations in France, Mallorca, Tenerife, South Africa, Norway, the United States, and Scotland. Notable routes include Sa Calobra, Coll de Femenia, and the Col du Galibier.

Pricing for the new tier varies by region: in the United States, it is $29.99 per month, while in Canada, it is $37.99 per month. In Europe, the cost is 29.99 Euro per month. New subscribers can access a 14-day free trial, and existing members are eligible for a limited-time one-month free upgrade.