Zwolle opens new Houdt van Jou pop-up home decor store

A new pop-up home decor store, Houdt van Jou (also known as Hvj), has opened at Diezerstraat 54 in the center of Zwolle. The shop specializes in Japandi and Scandinavian interior styles, featuring items such as vases, candlesticks, bowls, wall decorations, and paintings.

The store offers a mix of established brands and products from its own design label, Hvj. The collection emphasizes a natural aesthetic with a color palette of white, cream, sand, taupe, and dark brown. The pop-up location is scheduled to remain open through the winter months, specifically from October 2026 through January 2027, with the possibility of an extension.