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Adidas Handball Spezial
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Messi-Adidas partnership and product launches
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Latest: Lionel Messi unveils black Adidas Handball Spezial sneaker
The first snapshot reflects on Lionel Messi’s 2006 move from Nike to Adidas, describing it as a historic marketing error for Nike and highlighting Messi’s long‑term, lucrative contract that turned him into a global brand