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Ali Wolf

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Situations

[ACTIVE] [BUSINESS] [US] [GB]

Gen Z & Millennials reshaping homeownership

3 clusters · 14 sources · last updated

Latest: Gen Z housing trends show urban preference amid economic pressures

In July 2026, research from the Health and Fitness Association showed that gym and fitness-studio memberships among Americans under 35 were climbing to a record 36% for ages 18-24. At the same time, marriage and child-be