< Back to situations

[ORGANIZATION]

Altman Solon

Featured in 1 tracked story · first seen

Situations

[ACTIVE] [TECHNOLOGY] [US]

US media consumption and multi-screen usage trends

2 clusters · 6 sources · last updated

Latest: Media consumption shifts as smartphone use and sports interest rise

Media consumption in the United States is undergoing a significant shift toward multi-screen engagement. Research indicates that approximately 75% of U.S. television viewers regularly use smartphones for other media whil