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Asian Paints

Featured in 2 tracked stories · first seen about 1 month ago

Situations

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Indian festive season consumer trends

2 clusters · 2 sources · last updated about 20 hours ago

Latest: India festive buying intent shows divergent trends across major cities

Indian brands are adapting their marketing strategies for the 2026 festive season by focusing on consumer decision-making journeys rather than traditional calendar-based planning. Experts note that consumer intent often