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B2B advertising agencies
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Situations
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[BUSINESS]
B2B marketing platform and agency trends
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Latest: Salesforce adds new B2B Commerce tools as firms weigh advertising agency options
In late July, analysts highlighted Braze as a real‑time, cross‑channel engagement platform for consumer‑focused firms, noting its strong live‑messaging capabilities but also its lack of native B2B lead scoring and CRM in