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BMW Spider‑Man infotainment promotion backlash

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Latest: BMW's Spider‑Man infotainment ad sparks owner backlash

BMW’s partnership with Sony Pictures and Marvel for *Spider‑Man: Brand New Day* introduced a Spider‑Man‑themed livery on the iX3 Flow prototype in late July 2026 and an over‑the‑air update that adds a banner to infotainm