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Brittany Diego
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Situations
Gen Z “grandma” tourism, fashion, and lifestyle trends
6 clusters · 16 sources · last updated
Latest: Gen Z adopts ‘Nonnamaxxing’ trend to counter hustle culture
The “grandma tourism” niche that emerged in late July 2026 continued to gain momentum. A GetYourGuide survey released on 25 July showed that 76% of Gen Z respondents in France, Germany, the United Kingdom and the United