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2026 global fragrance trends and seasonal shifts

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Latest: Fragrance trends shift toward floral and amber scents for the post-summer season

Mid‑July 2026 markets favored alcohol‑free, hydrating body sprays with botanical accords such as aloe, squalane and algae, while Sol de Janeiro’s limited‑edition Água Mística blended neroli, mandarin and cedar for a beac

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