[PERSON]
Constanza Vergara
Featured in 1 tracked story · first seen
Situations
E-commerce checkout friction and consumer behavior
2 clusters · 4 sources · last updated
Latest: E-commerce checkout friction and omnichannel trends impact consumer behavior
A survey by Appinio for Brite Payments highlights significant friction points in the online checkout process. Approximately 21 percent of consumers abandoned orders due to registration or app download requirements, while