[PERSON]
Darren Woolley
Featured in 1 tracked story · first seen
Situations
Marketing measurement and budget challenges
2 clusters · 7 sources · last updated
Latest: Marketing measurement industry faces transparency and maturity crisis
In mid‑July 2026 a guide highlighted that most firms devote 5‑10 % of revenue to marketing, with growth‑stage companies spending up to 20 %, and that AI‑driven technology is receiving a larger share of budgets. However,