[PERSON]
David Cohen
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2026 global and US advertising spend forecasts
2 clusters · 5 sources · last updated
Latest: Global advertising spend projected to reach $1.34 trillion by 2026
Forecasts for advertising expenditure in 2026 indicate significant growth both in the United States and globally. In the United States, the Interactive Advertising Bureau (IAB) raised its 2026 full-year advertising spe