[ORGANIZATION]
Deutsche Tamoil GmbH
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Situations
German retail price war and digital loyalty expansion
6 clusters · 27 sources · last updated
Latest: German retailers EDEKA and Lidl expand digital loyalty offerings
The German retail price war has evolved to include more sophisticated digital loyalty and coupon-based strategies. In early August, Deutsche Tamoil’s HEM app expanded its utility by allowing users to redeem coupons for s