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DMEXCO
Featured in 3 tracked stories · first seen
Situations
Global web bot traffic and automation trends
5 clusters · 16 sources · last updated
Latest: Bot traffic surpasses human web traffic as AI usage grows
Reports indicate that bot activity constitutes a significant portion of global web traffic, presenting challenges for data accuracy and digital security. An Imperva report based on 2025 data shows that bots account for o
AI integration challenges in the marketing industry
2 clusters · 7 sources · last updated
Latest: DMEXCO 2026 highlights challenges in scaling AI marketing content
The marketing industry is navigating a transition from experimenting with generative artificial intelligence to implementing it at scale. This shift has introduced significant challenges regarding content quality and con