[ORGANIZATION]
Emerce
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Situations
TikTok Shop: Global expansion and unified commerce shift
30 clusters · 91 sources · last updated
Latest: TikTok Shop expands reach among established e-commerce players
TikTok Shop continues its global expansion, driven by an entertainment-led model where transactions occur directly within the app. In the United States, footwear has emerged as a major growth driver; shoe sales rose to $