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FIFA World Cup 2022
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Nike, Adidas battle US market; Adidas sales surge
21 clusters · 67 sources · last updated
Latest: Adidas shares tumble 17% as World Cup marketing costs spark earnings miss
The 2026 FIFA World Cup continues to shape the rivalry between Nike and Adidas for the attention of the United States’ 62 million soccer fans. Both brands have intensified advertising and fan‑engagement events featuring