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Generational Differences
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Brazil retail marketing transformation
2 clusters · 10 sources · last updated
Latest: Retail Media and Integrated Marketing Strategies Reshape Business Growth
By mid‑2025 Brazil’s digital advertising market was projected to grow 12.7% to R$ 42.7 billion, with retail media expected to reach R$ 4.8 billion and expand at 37% annually. Supermarkets and e‑commerce platforms became