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IAB Tech Lab
Featured in 3 tracked stories · first seen
Situations
Evolution of agentic commerce and AI retail integration
36 clusters · 170 sources · last updated
Latest: AI shopping assistant market projected to reach $40 billion by 2035
The shift toward agentic commerce—where AI systems independently research, compare, and complete purchases—is accelerating. In February 2026, Ant Group’s Alipay AI Pay processed over 120 million agent-led transactions. A
Evolution of AI: From Task Automation to Core Infrastructure
64 clusters · 375 sources · last updated
Latest: AI integration and the rising demand for specialized expertise
By late 2026, AI integration has transitioned from a tool-based trend to core business infrastructure. Technological evolution is moving toward autonomous agents and ‘embodied AI’ that interact with the physical world. T
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IAB Tech Lab introduces AAMP 3.0 for AI-driven media buying
[TECHNOLOGY] · 2 sources ·