< Back to situations

[PERSON]

Ian Borden

Featured in 2 tracked stories · first seen

Situations

[ACTIVE] [BUSINESS] [US] [CA] [ES]

McDonald's global business and menu strategy

2 clusters · 7 sources · last updated

Latest: McDonald's tests digital menu advertising and launches international menu campaign

McDonald's is executing various strategic expansions and menu changes across international markets. In Spain, the company has launched the ‘Big Arch’ burger, a product designed to compete via portion size rather than pre

[QUIET] [BUSINESS] [US]

McDonald’s earnings, US sales slowdown, leadership shift

5 clusters · 26 sources · last updated

Latest: McDonald's stock hits new two-year low following analyst downgrade

Following the Aug. 4 earnings report, McDonald’s (MCD) continues to face market volatility. The company reported U.S. comparable-sales growth of just 0.8% YoY, missing Wall Street expectations. CEO Christopher Kempczinsk