[ORGANIZATION]
Interactive Advertising Bureau
Featured in 3 tracked stories · first seen
Situations
EU AI Act: Transparency, enforcement, and sector integration
173 clusters · 1261 sources · last updated
Latest: Artificial Intelligence in the Judiciary
The enforcement of the EU AI Act has entered a critical phase following the activation of Article 50 transparency obligations. These mandates require interactive AI systems, such as chatbots, to disclose their non-human
Media audience measurement challenges in Brazil
2 clusters · 3 sources · last updated
Latest: Media measurement challenges in Brazil's TV and digital audio sectors
The Brazilian media landscape is experiencing difficulties regarding the standardization of audience metrics. While Ibope serves as the primary reference for commercial broadcasters to manage programming and advertising
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IAB raises 2026 U.S. advertising spend forecast to 12.3%
[BUSINESS] · 3 sources ·