[ORGANIZATION]
Ipsos Doxae
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Situations
Italian football fan and brand value trends
2 clusters · 18 sources · last updated
Latest: Inter and Milan overtake Juventus in Italian football brand value
Recent research indicates a shift in the landscape of Italian football regarding fan numbers and brand value. Data from the 2025/26 Sponsor Value research, conducted by StageUp in partnership with Ipsos Doxa, shows that