[PERSON]
Jaimee Lupton
Featured in 1 tracked story · first seen
Situations
Beauty industry toyification and collectible trends
2 clusters · 7 sources · last updated
Latest: Beauty brands embrace ‘toyification’ trend with playful packaging
The beauty industry is increasingly adopting a trend characterized by the use of collectible items and playful packaging to engage younger consumers. Initially, brands such as Trouble Maker in Australia and DAISE in Cana