[PERSON]
Joanna Dolęga‑Semczuk
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Situations
Polish beverage market shifts toward premium and non-alcohol
3 clusters · 10 sources · last updated
Latest: Poland retail market faces beer sales decline and rising consumer prices
In mid-2026, the Polish beverage market underwent a significant transformation driven by changing consumer preferences and economic pressures. Research indicates that two-thirds of consumers are drawn to classic flavors