[ORGANIZATION]
Korean cosmetics industry
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K‑Beauty expansion in European drugstores
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Latest: Korean cosmetics gain traction in Europe with affordable drugstore lines
In late July 2026, German drugstore chain dm introduced the Balea PDRN Power Serum, a Korean‑derived skin‑care product featuring polydeoxyribonucleotide and ceramides. The launch highlighted the growing acceptance of Sou