[ORGANIZATION]
Latcha
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Situations
Global matcha demand transforms tea industry and markets
8 clusters · 18 sources · last updated
Latest: China dominates global matcha market with 12,000-ton production
The global surge in matcha demand is fundamentally reshaping the tea industry. Driven by social media trends and widespread international use, the market is projected to grow by 53% by 2029, with an estimated value excee