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Lynn Serfaty
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De Beers Desert Diamonds campaign expands globally
7 clusters · 18 sources · last updated
Latest: De Beers Group launches Desert diamonds campaign in Shanghai
In late May 2026 De Beers launched the Desert Diamonds Icons line at the JCK Las Vegas jewellery show, debuting four classic designs and promoting the “Fifth C” community‑impact agenda championed by Botswana and Angola.