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Maison Francis Kurkdjian

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Situations

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2026 global fragrance trends and seasonal shifts

46 clusters · 103 sources · last updated

Latest: Fragrance trends shift toward floral and amber scents for the post-summer season

Mid‑July 2026 markets favored alcohol‑free, hydrating body sprays with botanical accords such as aloe, squalane and algae, while Sol de Janeiro’s limited‑edition Água Mística blended neroli, mandarin and cedar for a beac

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Luxury fragrance industry scent trends

4 clusters · 8 sources · last updated

Latest: Fragrance trends highlight rose, pepper, and lychee notes

The luxury fragrance market is seeing a shift toward specific aesthetic and ingredient-driven trends. Initially, the industry embraced ‘quiet luxury,’ a concept where high-end scents prioritize subtlety and sophisticatio