[ORGANIZATION]
Marketing + Media Alliance
Featured in 1 tracked story · first seen
Situations
Advertising data accuracy and marketing ROI challenges
2 clusters · 6 sources · last updated
Latest: Marketing ROI requires human judgment and clean data signals
Discrepancies in advertising data and customer matching are increasingly distorting marketing ROI measurements. Research indicates that inaccurate customer matching can significantly underreport campaign profitability; f