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Marketinggesellschaft der Agrar- und Ernährungswirtschaft Mecklenburg-Vorpommern

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EU greenwashing regulations and industry impact

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Latest: European Commission targets greenwashing through new regulatory framework

The European Union has implemented the Empowering Consumers for the Green Transition (EmpCo) Directive to combat greenwashing. The legislation aims to ensure environmental claims—including words, symbols, and brand names