[ORGANIZATION]
Media Rating Council
Featured in 2 tracked stories · first seen
Situations
Nielsen television measurement methodology updates
2 clusters · 13 sources · last updated
Latest: Nielsen measurement changes threaten to impact WWE and AEW ratings
Nielsen is preparing to implement significant updates to its television audience measurement methodology ahead of the 2026-27 broadcast season. These changes include enhancements to its ‘Big Data + Panel’ currency and a
North American streaming advertising market evolution
3 clusters · 8 sources · last updated
Latest: Advertising-supported streaming tiers to drive majority of revenue by 2026
The North American streaming market is undergoing a structural transition toward an advertising-led model. Projections indicate that ad-supported offerings could generate over 54% of subscription-based OTT revenue in the