[PERSON]
Megumi Kuboku
Featured in 1 tracked story · first seen
Situations
Sapporo Breweries luxury market expansion
2 clusters · 4 sources · last updated
Latest: Sapporo Beer targets luxury wine market with Marques de Riscal
Sapporo Breweries is shifting its product strategy toward high-end and luxury segments in response to changing consumer behaviors. Following a survey indicating a trend toward ‘fulfillment consumption’—where consumers pr