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Millennial generation

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[ACTIVE] [CULTURE] [US]

US movie length preferences

2 clusters · 5 sources · last updated

Latest: Talker Research survey finds US adults prefer 88‑minute movies

In early July 2026, Talker Research surveyed 2,000 U.S. adults and found that the ideal film runtime had fallen to 88 minutes, down from an average of 92 minutes recorded in a 2024 poll. Only 10 % of respondents consider

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