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[PERSON]

Mirosław Skwarek

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Situations

[ACTIVE] [TECHNOLOGY] [CN] [US]

Social media algorithmic and branding evolution

2 clusters · 7 sources · last updated

Latest: Instagram and TikTok utility for digital branding

TikTok has significantly altered the social media landscape by transitioning from a ‘Social Graph’ model to an ‘Interest Graph’ model. This shift, driven by the ‘For You’ page, prioritizes user interests over established