[PERSON]
Odysseus Spasov
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Situations
Bulgaria shifts tourism strategy amid euro-related decline
15 clusters · 33 sources · last updated
Latest: Bulgaria shifts tourism strategy toward high-end market
The Bulgarian tourism sector continues to face a significant downturn following the country’s adoption of the euro in early 2026. Recent data from the National Statistical Institute for June 2026 showed a 3.6% decrease i