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Onur Demircan
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Adidas expands sports sponsorships
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Latest: Adidas signs kit deal with Turkish volleyball club Eczacıbaşı Peron Istanbul
In July 2026, Adidas announced a multi‑year partnership with two WorldTour cycling teams, supplying off‑bike apparel from its ZNE range, and highlighted its long‑standing cycling heritage. In the same period, Fanatics wa