[ORGANIZATION]
Organización Interprofesional del Vino en España
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Situations
Wine industry consumer and digital trends
2 clusters · 7 sources · last updated
Latest: Wine sector digital trends focus on enotourism and events
The wine sector is experiencing shifts in consumer behavior and digital engagement. In Spain, while the broader market faces a downturn—with exports falling by 7% in value and 15% in volume during the first quarter of 20