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Pyrum Innovations
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Pirelli tyre‑to‑tyre recycling loop Europe
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Latest: Pirelli, Pyrum, Synthos and BASF launch European tire‑to‑tire recycling loop
In late July 2026 Pirelli, together with partners Pyrum Innovations, BASF and Synthos, launched a Europe‑wide “tyre‑to‑tyre” recycling initiative. The programme begins in Germany, collecting end‑of‑life tyres and product